New Describe a flow, AI builds it

Turn every comment into a conversation that sells.

Pingwell answers comments and DMs on Instagram, Messenger and Telegram the moment they land, with replies you design, rewards that unlock on follow, and a human hand-off whenever it matters.

Your first flow live in under 5 minutes
Free plan · no card needed
ada.bakes· Sponsored
2,481 likes
ada.bakes Comment FREE and I'll DM you my 12-cake recipe guide 🍰
amara.k Free 🙋‍♀️
ada.bakes Sent you a DM 📩
ada.bakes
Usually replies instantly
amara.k Free 🙋‍♀️ replied
kemi.styles price for the blue one? replied
leo_lifts PLAN replied
zara.makes link please!! replied
tunde.eats menu 🍝 replied
mila.reads how do I join? replied
noah.fit guide replied
ivy.home is this still available? replied
sade.glow Free replied
kai.travels where to buy? replied
Works where your audience already talks
Instagram Messenger Telegram
What it does

Everything a busy inbox needs, nothing it doesn’t.

Small shops, creators and growing teams use Pingwell to reply faster than humanly possible, without sounding like a robot.

Comments become conversations

Someone comments a word on your post and gets a private DM seconds later, plus a friendly public reply so everyone sees you answered.

Follow to unlock

Gate a freebie behind a follow. Pingwell checks for real and nudges people who haven’t followed yet.

Describe it, AI builds it

Write what you want in plain words. The AI asks what it needs to know, then lays out every step for you.

One inbox, real people

Every chat from every channel lands in one place. Hand any conversation to a teammate and automation steps aside.

Broadcasts that feel personal

Message just the people tagged “interested” or “VIP”, with their first name, without spamming everyone else.

Keywords that get people

“Price”, “prices”, “PRICE??” and “prix” all count. Whole words only, so “this” never sets off a “hi” reply.

Practise before it’s live

A built-in test chat lets you tap through every path. Nothing reaches a customer until you flip the switch.

How it works

Three steps. Then it runs while you sleep.

  1. 1

    Pick the doorbell

    Choose what starts it: a comment, a keyword in a DM, a brand-new follower saying hi.

  2. 2

    Write the script

    Add messages, buttons and questions on a canvas, or let the AI draft them from one sentence.

  3. 3

    Flip it live

    Test it in the practice chat, switch it on, and watch the green ping tell you it’s working.

Free guide for followers Live
TriggerComment contains “free”
MessageFollow us to unlock ✨
I’ve followedVisit profile ↗
FollowingHere’s your guide 🎁
Not yetFollow, then tap again
Pingwell AI

Say what you want. Get a finished flow.

Type one sentence like you’d explain it to a friend. If something’s unclear, the AI asks, with tap-to-answer suggestions. Then it lays out every message, button and branch, ready to test.

  • Writes in your tone and language
  • Never invents links or prices; it asks
  • Change anything by just saying so
Build a flow with AI
Planning your flow…
  1. 1
    Trigger
    Someone DMs “menu”, “menus” or “food”
  2. 2
    Message
    Here’s our menu 🍝 Want to book a table this weekend?
    Yes, bookJust looking
  3. 3
    Ask
    Lovely! How many people, and what time?
  4. 4
    Action
    Tag “booking” · hand over to the team
Made for makers

Built for people who’d rather be creating.

Cake studios

Comment “menu”

Menu, prices and an order button, sent privately in seconds.

Fitness coaches

Comment “plan”

A free workout plan, unlocked once they follow.

Online boutiques

New follower says hi

A warm welcome, a 10% code and their size saved for later.

Pricing

Start free. Grow into it.

Every plan includes instant replies, the visual flow builder and the shared inbox. Pay for more reach when you need it.

Save up to 33% yearly

Ripple

Test the waters with your first automations

$0
Free forever, no card needed
50people reached each month
Start for free
  • Link any 2 channels
  • Up to 3 flows running at once
  • Comment-to-DM and keyword replies
  • One inbox for every conversation
  • 1 team seat
  • Help centre and guides
  • Small “Sent with Pingwell” note on messages

Echo

For creators and small shops finding their rhythm

$9.99/ month
$12.99 $119.88 billed yearly · save 23%
500people reached each month, then pay only for extra
Try free for 14 days
  • Link any 2 channels
  • As many flows as you like
  • Broadcasts to tagged audiences
  • Tags, saved answers and smart segments
  • 2 team seats
  • Help by email
  • Your brand only, no Pingwell note
AI included

Amplify

For teams handling DMs at serious volume

$59.99/ month
$89.99 $719.88 billed yearly · save 33%
10,000people reached each month, then pay only for extra
Get started
  • Unlimited channels and accounts
  • Everything in Chorus, with bigger AI allowances
  • Team inbox with smooth human handoff
  • 6 team seats
  • Priority help and a guided setup call
  • Your brand only, no Pingwell note
Compare every plan
RippleEchoChorusAmplify
People reached each month505003,00010,000
Channels223Unlimited
Flows running at once3UnlimitedUnlimitedUnlimited
Comment-to-DM & keyword replies
Broadcasts—
Follow-to-unlock checks——
Build flows with AI——
AI replies——
Team seats1236
SupportHelp centreEmailFaster emailPriority + setup call

Prices in USD. Taxes may apply. Change plans or cancel any time.

Questions

Good to know.

Can’t find what you’re after? Start free and look around; nothing goes live until you say so.

Do I need to know how to code?

Not at all. You build flows by dragging steps on a canvas, or you describe what you want and the AI builds it. If you can write a DM, you can use Pingwell.

Which channels does Pingwell work with?

Instagram (comments and DMs), Facebook Messenger and Telegram. Connect them in a couple of clicks and run one flow across all of them.

Is it safe for my Instagram account?

Pingwell uses Meta’s official messaging tools, follows their rules on when you can message people, and only replies to people who reached out first.

What counts as a person reached?

Anyone your automations talk to in a month. Ten messages to the same person still count once. Go over your plan and you only pay for the extra people.

Can I switch plans or cancel?

Any time, from your settings. Moving to yearly billing saves up to 33%, and paid plans start with a 14-day free trial.

What happens when someone needs a human?

Add a hand-off step, or take over any chat from the inbox. Automation pauses for that person so they never get a robot reply mid-conversation.

Someone just commented. Answer them.

Set up your first automation in minutes, free, and let Pingwell take the next thousand replies.

Get started free